LIMITED PRODUCTION RUN

Stagger Lee creates custom, handmade work goods, primarily for the bar and restaurant trade. Because the brand uses rugged materials and works with high end clients, I felt it was important to balance low and high in the design. I also wanted to create a logo that men and women felt great wearing. I wrote the name repeatedly, using lots of styles and tools, until I found a good rhythm in the loops of the letters. The repetition of shapes gives the logo character and cohesiveness, nodding to old workwear brands while maintaining a contemporary feel. And, because it comes from handwriting, it reinforces the made-by-hand aesthetic of the brand.